Okay, it is Sunday and I thought to have a lighter discussion today. Me and my friend (this guy owned a successful SEO firm some years back and his unit was badly hit by the updates from Google. Today he is working as a freelance) got together over dinner last night. After dinner, we got into chatting and soon the discussion turned to Search Engines, their monopoly and control over the Internet. My friend came up with some good solution (according to him) that can kill the Search Engine thing (okay, the discussion was only about - you want to search something on the Internet) and here is the concept in brief - Social Media is growing leaps and bounds. Millions of users, 100s of friends and hence, if they came up with something like - "Ask the Community" - can this lead to the Death of the Search Engines (again, usage restricted only to finding sites). His example: Suppose you want to find about the best places to dine out in a city. What you do is - you click the Ask the community link and put up your question. You also get to specify the locality, the target community (in this case the Geo-location - you get options to select city or even the state or even the country, maybe the budget too) and the Question gets delivered to everyone on this social network (based on your target community). And then, you start getting Answers from them. The end result - you get quite a great number of websites or answers mostly relevant and quite specific to your query - unlike the ones that get generated on the SERPs (many a times you just dont find anything useful when you use SEs). Your Take on this? Do you think it is something viable and if so, why aren't the Social Networks thinking on these lines ? And if this happened, would it be anywhere near the time we saw the end of Dominance of Search Engines on Internet ?