Some self-proclaimed social networking gurus declare that unless you join a relevant groups on Facebook you'll find it quite hard to find people who'd like your fan page, visit your site, etc. According to them [said gurus] interacting with people in such groups creates relationships and . . . according to them, that's what matters most. If people like you as an individual first they might be interested in finding out more about you which would get them exactly where you want them — on your website or fan page where you can market to them. What do you guys think? Are FB groups overrated?