As I've mentioned in another thread, I recently spent several weeks updating the listing information in all my web directories. In a business directory, this becomes a necessity since business information tends to constantly change as businesses grow and expand, upgrade or move to a new location, phone numbers and so on. As a result of this effort, Google and other search engines grant your directory a better placement in their search results, not to mention, the benefit of improved traffic. Here's a sample of the benefits taken from Google Analytics Audience Overview as of this morning for the last 30 day, we're looking at stats for greatpossibilities.com: Sessions Up 33.01% - Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. Users Up 32.93% - Users that have had at least one session within the selected date range. Includes both new and returning users. Pageviews Up 36.80% - Pageviews is the total number of pages viewed. Repeated views of a single page are counted. Pages / Session Up 2.85% - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted. Avg. Session Duration Up 34.11% (avarage time on the site 4:17 min.) - The average length of a Session. Bounce Rate Down 1.87% - Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). As you can see, it may not be something spectacular but, it shows what a little hard work can produce.