I actually talked to a guy about this and it makes some sense but at the same time seems a bit shady. If you have a website you are about to put up and you are looking for a domain name... look for a misspelling of your competitors name. For instance, lets say you sell cheap shoes... payless is already taken, right.... but what about payles. Sounds funny I know, but in a way it makes sense. I have actually misspelled or did not type something right in a search before and came up with sites similar to what I was looking for (waltmart instead of walmart). What do you guys think?