Over the years we have read endless articles on how hiring a company that targets SOE is the only way to get high rating on a search engine. so is this still true in today’s market. A number of people will argue that yes it is the only way to go and other will say no unique content is the new way of the future. We read in 2013 when Google released their new algorithms for search engines that the days of SEO trick were over and that Google will actually penalize site still using these old trick., key words also seems like it was thing of the past. However if you look at a lot of sites they still using key words in their pages, so what is the right approach as it is now a bit grey as to how to get those great rankings and possibly appear on the first page of Google searches. Over the years I have never used any of the above SEO tricks mostly because I could never warrant paying a company on a promise of getting my site to the first page. With this said my one site slowly started building up in both member participation and unique content and I am happy to say I now do feature on the first page on a Google search Do we tend just to expect our sites to rank right up there straight off as we will always see our site as being the best one around in that particular niche. Well the reality is nothing really is a given besides just putting in a load of hard work into your site from the start. We are also seeing that later forum software is becoming more SEO friendly right out the box so to speak. So now you stuck with another question, do I change forum software to one that is supposed to work or do I contract with one of the SEO companies to help me out?