Good marketers know their target audience. Anyone who wants their social media marketing campaign to be successful must first identify their target audience. Then proceed to step #2. Step #2. Once you find out on which social media networks your target audience hang out, you'll need to choose only two or three platforms so it can be easier for you to build a stronger presence. Instead of trying to market on six or seven social media networks you'll spend more time on fewer social networks getting your target audience acquainted with you [and whatever products you are promoting]. Step #3 Join groups that discuss anything related to your niche. Be an active, helpful member the goal being to earn their trust first before you proceed to . . . Step #4 Once you have earned their trust . . . It's pretty simple from there on, right?