I have read in so many places that it is always important to have your site also listed on the normal social media. What I understand is that this is supposed to direct members towards your site thus placing it on a better ranking overall. I never really went into this that much but always did have a Facebook Page and a Twitter account but really did not work on it that hard. So I was really not surprised that it never yielded great results overall, however I still kept at it to some degree. Recently I opened up my new Cat Forum and as we all well know creating a forum is the easy part but getting it active is where the real hard work comes in. So I tried various methods and in the end decided I will really give the social media a good go. I even purchased a social connect add on that would easily post up selected threads to Facebook and Twitter. I really thought that this was the answer and would bring in great results overall. I kept at it promoting my pages on both Twitter and Facebook and in the end had a very nice following on both. However it was still not bringing in anything to the actual forum itself. I was even getting private messages on both social sites telling me how much they liked the page and what I was posting up. Now some of the post that were posted up from the forum itself you would really need to follow the link and read the full story on the forum, especially on twitter. This really did not seem to be happening and some we even re-tweeting many of my tweets and this confused me somewhat. I even started advertising free give-aways on both sites directing this towards my forum and still no interaction on the actual forum itself. So in the end it really struck home that social media people just don't get the idea of what a forum is all about and the two really don't seem to connect. In the end I just found it was far better focusing all my energy on the actual forum itself by trying to post up unique content and this seems to be getting better results all round.